Giuseppe Nocella

Giuseppe Nocella is Associate Professor of Consumer Research and Policy at the School of Agriculture, Policy and Development of the University of Reading. Giuseppe is an applied economist whose research interests lie at the crossroads between economics and social psychology where he investigates contemporary issues related to the agro-food sector and to the environment. He has been involved in several international research projects and currently he is the Project Coordinator of the H2020 project Cereal Renaissance in Rural Europe (CERERE): Embedding diversity in organic and low input food systems.


Viscecchia, R., Nocella, G., de Devitiis, B., Bimbo, F., Carlucci, D., Seccia, A. & Nardone, G. (2019). 'Consumers' trade-off between nutrition and health claims under Regulation 1924/​2006: Insights from a choice experiment analysis'. Nutrients 11 (12): 2881.

De Devitiis, B., Carlucci, D., Nocella, G., Viscecchia, R., Bimbo, F. & Nardone, G. (2018). 'Insights for the development of a functional fish product: Drivers and barriers, acceptance, and communication of health benefits'. Journal of Aquatic Food Product Technology 27 (4): 430-445.


Bimbo, F., Bonanno, A., Nocella, G., Viscecchia, R., Nardone, G., Devitiis, B. & Carlucci, D. (2017). 'Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review'. Appetite 113: 141-154.


Nocella, G. & Kennedy, O. (2012). 'Food health claims – What consumers understand'. Food Policy 37 (5): 571-580.

Funded by the European Union