• HealthClaimsUnpacked

A summer summary

Updated: Jul 21

Chris Ryder, University of Reading



We're still here!

It's been an eventful six months and, like almost everyone else in the world, we've had to make some adaptations to our workplan due to the Covid-19 pandemic. However, that hasn't stopped us from making some good progress on the Health Claims Unpacked project.

The University of Reading has been working closely with our web designer and Foodmaestro to make some updates to the activities on our interactive website. There's an entirely new activity coming soon, plus some others have had a makeover, and we're preparing to enable you to switch between English, French, German and Polish. Keep an eye out for the Version 2.0 release announcement around the start of September!

We've also been working with the Technical University of Munich to examine the way food manufacturers use health claims in these languages so that we can also update Activity 3 (Design Your Own Pack) and get a better understanding of the kinds of wording of health claims that consumers in France, Germany and Poland prefer. We've also conducted focus groups with consumers in those countries to learn about their thoughts and opinions on health claims.

It's not just about consumers though. The British Nutrition Foundation has also been working with us to get in touch with food manufacturers themselves across Europe, and we've had some fascinating interviews with them over the last couple of months. It's clear that there are some big differences in the processes involved in using health claims that have been officially translated from English, as well as the way that each country's regulatory bodies enforce the wording that can be used on food packs.

We will soon be producing a report on what we have learned about health claims across Europe so far. Just as importantly, this will be used to help inform the development of our Manufacturer Module, which will be released in prototype towards the end of the year. More on this to come!

If you have any questions about the project this year, do please get in touch by using the Contact Us link at the top of the page.

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This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.