• HealthClaimsUnpacked

Our 2020 vision

Chris Ryder, University of Reading


Happy New Year, one and all!


We're back after a relaxing and only-slightly-unhealthy holiday season with exciting new plans for the Health Claims Unpacked web app.


Firstly, we are going to adapt the website into a mobile app. Although we have had good feedback on the compatibility of the website on mobiles and tablets, it would be a lot easier for users to access it and complete the activities through a single button on their home page.


We are looking forward to adding some new activities to the app, so with more to do it will be extra-useful to be able to find them easily. We will be having meetings with our designers and developers in the coming weeks to think more carefully about the data we would like to collect and how to turn these into fun and interesting activities – watch this space!


And speaking of data, it's important to remember that one of the main purposes of the app is to be useful to food manufacturers in designing packaging that their customers want to see. That's why we’re going to be adding a manufacturer module, which will allow them direct access to the data and results from the activities. Don't worry, this will all still be kept completely anonymous!


Finally, we will be adapting the app into other languages so that we can examine differences across Europe. We will be translating the app into German, French and Polish, and holding focus groups with consumers and interviews with manufacturers in these countries just like we did last year in the UK. This will help us to understand the linguistic and cultural differences that play a part in health claims regulation, and to consider the effectiveness of legislation at the European-wide level.


Come back soon for more updates on our progress! We will also be updating this website with our new Project Overview and Plan. As always, questions, comments and suggestions are more than welcome – just click the Contact Us link above.

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This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.