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This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

Prof. Rodney Jones

Rodney Jones is Professor of Sociolinguistics at the University of Reading. His past research on food labelling and health communication has been funded by the Hong Kong Research Grants Council and the Hong Kong Healthcare and Promotion Fund. He has published on the subject of health communication in such journals as Health, Risk and Society, The Journal of Business and Technical Communication, and Multimodal Communication, and is the author of the 2013 book Health and Risk Communication: An Applied Linguistic Perspective (Routledge).


Jones, R. (2018). 'Mediated self-care and the question of agency'. Journal of Applied Linguistics and Professional Practice 13 (3): 167-188.

Jones, R. (2016). 'Suicide candy: Tracing the discourse itineraries of food risk'. In C. Candlin and J. Chrichton (eds.) Communicating Risk, London: Palgrave, pp.340-359.

Jones, R. (2015). 'Discourse and health communication'. In H. Hamilton, D. Tannen, and D. Schiffrin (eds.), Handbook of Discourse Analysis (3rd edition), London: Wiley, pp.841-857.

Jones, R. (2014). 'Unwriting food labels: Discursive challenges in the regulation of package claims'. Journal of Business and Technical Communication 28 (4): 1-32.

Jones, R. (2014). 'The multimodal dimension of claims in food packaging'. Multimodal Communication 3 (1): 1-10.

Jones, R. (2014). 'Health risks and mediated discourse: A case study of "AIDS in action"'. In H. Hamilton and S. Chou (eds.), Routledge Handbook of Language and Health Communication, London: Routledge, pp.109-122.

Jones, R. (2014). 'Advertising culture: New challenges for stylistics'. In P. Stockwell and S. Whiteley (eds.), The Cambridge Handbook of Stylistics, Cambridge: Cambridge University Press, pp.522-537.

Jones, R. (2013). Health and Risk Communication: An Applied Linguistic Perspective. London: Routledge.

Jones, R. (2013). 'The socio-pragmatics of online food sharing'. Paper presented at the 13th International Pragmatics Conference, New Delhi, September 8-13.

Jones, R. (2013). 'Mediated medicine: The future of health communication'. Paper presented at the 2nd International Symposium for Health Communication, Hong Kong Polytechnic University, Hong Kong, June 24.

Jones, R. (2013). 'The multimodal dimension of claims on food packages'. Paper presented at the Annual Meeting of the American Association of Applied Linguistics, Dallas, TX, March 16-19.

Jones, R. (2012). 'Multimodal discourse analysis'. In C. A. Chapelle (ed.), Encyclopedia of Applied Linguistics, New York: Wiley.

Jones, R. (2011). 'Punk labeling: The redaction of health claims as mediated action'. Paper presented at the Thammasat International Symposium on Language and Linguistics, Thammasat University, Bangkok, Thailand, September 23.

Jones, R., Bhatia, V.K., Bhatia, A. & Vyas-Ngarkar, R. (2011). 'Nutritional labeling as social interaction'. Paper presented at the 12th International Pragmatics Conference, Manchester, U.K., July 3-8.

Jones, R., Bhatia, V.K., Bhatia, A. & Vyas-Ngarkar, R. (2011) 'The definition of "zero": The negotiation of professional practices and pragmatic expectations in the regulation of food labeling'. Paper presented at the Applied Linguistics and Professional Practice (ALAPP) Conference, Cardiff, U.K., June 23-24.