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This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

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www.unpackinghealthclaims.eu

Developing a Digital Toolkit to Enhance the Communication of Health Claims

Health Claim of the Month

"Oats are packed with two kinds of fibre. The soluble variety absorbs water, slows down digestion, helps lower LDL cholesterol and makes you feel fuller for longer. The insoluble stuff brings movement to your movements."

- Rude Health puffed oats

January 2020